Mass Effect 3
Get it early… from space
by exterminat
©2012 Nicholas Laborde
The hype for Mass Effect 3 is through the roof.
Literally.
EA will be launching weather balloons over key cities around the world very soon, with copies of Mass Effect 3 on them.
Is this one of the greatest PR stunts of all time?
Did someone say SPACE?
I’m not even kidding.
Electronic Arts will be launching copies of the game into (or rather, near) space using weather balloons.
They will be released in New York, San Francisco, Las Vegas, Berlin, London and Paris.
Each one will be carrying a GPS, so fans can track them on the official website with the hopes of them landing in their front yard for an early look at the game.
Oceans will sue
This truly is one of the more interesting PR stunts in recent years.
Let’s just hope it doesn’t flop like THQ‘s Homefront fiasco.
Worst comes to worst, they all land in the ocean, and the sharks get it before we do.
What do you think? Will you be tracking them? If any of them make their way to Louisiana, I’ll be sure to post pictures.
In the meantime, be sure to check out OXCGN’s Mass Effect 3 coverage below!
And even more Mass Effect:
©2012 Nicholas Laborde
xxxxxx
Filed under: Xbox 360 Tagged: | Bioware, EA, EA pr stunt, Electronic Arts, London, Mass Effect 3, mass effect 3 in space, mass effect 3 pr stunt, mass effect 3 pr stuny, me3, New York, PR, San Francisco, Space, THQ, weather balloons, Xbox 360
Or just buy the game and stay home. It’s better than getting stabbed by crazed hunters.
well it looks i better grab my sniper rifle and shoot it down and if anyone tries to steal my copy…well, you know whats coming to you.